TRU BY HILTON TAPS IDAHO FALLS FOR SECOND IDAHO LOCATION
By Teya Vitu, IdahoBusinessReview.com July 26, 2018
Tru by Hilton plans to build a hotel in Idaho Falls next spring, the second in Idaho for the brand.
Tru By Hilton Meridian Boise West open in April as one of the first 55 Tru hotels, according to the Tru website.
Construction on the four-story, 94-room Tru in Idaho Falls started in May next door to the Hilton Garden Inn on Lindsey Boulevard, the city’s hotel row. Both properties are owned by entities of B&T Hospitality Management Company, a partnership with Ball Ventures and Rusty Townsend of Idaho Falls.
B&T Hospitality Management will operate Tru. It also owns and operates the neighboring Hilton Garden Inn and the Home2 Suites in Idaho Falls.
The Idaho Falls Tru is one of at least 42 new hotels in Idaho built, under construction or in planning stages since 2015, adding a combined 3,751 rooms to the statewide hotel stock.
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